An inspiring vision clearly communicated that gives meaning, purpose and direction
Your vision is your WHY
A high performing team needs a powerful WHY - a reason to go the extra mile and overcome obstacles with passion and purpose.
Logic and reason are essential foundations, but you must also appeal to how people feel because that’s where true motivation comes from.
An inspiring vision gives your people something to pull together to accomplish, a pride in striving for something worthwhile. Your vision must speak to the fundamental human need to contribute to some bigger purpose, to build a better future. It should provide your people with a greater meaning and purpose for their efforts.
The clearer your vision, the easier it is to get the right people on your team and keep them there. And you’ll spend less time, money and resources trying to fix communication problems, employee engagement, alignment and unwanted behaviour.
With an inspiring vision, great leadership and a positive culture, remarkable things can happen.